ILLUSTRATION
When someone has a story and needs a visualisation of it, the question becomes:
How can I tell this same story visually?
It is in chasing this answer, that a collaboration in creativity ensues.
When someone has a story and needs a visualisation of it, the question becomes:
How can I tell this same story visually?
It is in chasing this answer, that a collaboration in creativity ensues.
The Saffron Collectors is a tale on many levels. On one level it shows us the life of a young girl growing up in a new environment. And yet on another level it is a story of reaching into the feminine soul and preparing it for a world so in need of its presence. The Saffron Collectors is a meditation upon the transformation of the individual and the interior life, set within a brick and mortar establishment run by the enigmatic figure of La Madre and her fellow Madams. Above all, it is a world where transformation is contagious.
“Naomi Hasegawa is a true professional and a delight to collaborate with. Her eye for precision, accuracy, as well as aesthetic beauty is a rare mix. Her involvement with me in producing the book ‘The Saffron Collectors’ helped lift the project to a new level. Naomi is also a delightful person, who shows great diligence and care in what she does. An inspired collaborator and creative individual!”
“Juno started as a home brewing project. Our goal was to produce a little healthier option to sodas. We soon realised that the deep flavours of Kombuchas make a perfect base for such a refreshment. From there we started playing around with sweeter versions of different fermented teas and ended up with a sparkling, fresh Soda based on fermented Milky Oolong tea.”
“The idea of Juno was in our minds, but we needed someone to make this real. We didn’t hesitate to bring Naomi into the project, we knew before starting that her creative mind, perception and painting skills were what Juno was needing. She listened to us carefully in every meeting and also guided us through this creative project step by step. We love every detail of this label, it is more than we could have imagined. It was also very fun and relaxing therefore we are very thankful. Naomi has done an outstanding job and we feel extremely lucky to have her on board.”
Almost a year later, the Juno team returned with a new (seasonal) flavour. Different ingredients needed to be depicted on the new label in a style that matched the original label but be distinct enough for it to be immediately evident that they’re different.